video image

Two Women on a Mission

Click here to play

video image

Back in 2018, NHS nurse Purdy Rubin and horticulturalist Charlotte Figg decided to make cleaning products they'd actually feel good using – both for themselves and for the environment.

Fed up with highly toxic cleaning products in plastic packaging, the two friends decided to do something about it.

Fed up with highly toxic cleaning products in plastic packaging, the two friends decided to do something about it.

They both firmly believed in the power of natural cleaning and its benefit to health & home, so in true Breaking Bad style, they started experimenting with formulas in their garage. It's there that they conjured up their first product, a multi-surface cleaner infused with pure essential oils, Counter Clean.

Spurred on by Purdy’s two sons, Charlie and Jack, the duo teamed up with Chemist Dr Anna Slastanova to develop a range of natural, beautifully-scented and refillable cleaning products that could stand up against the ‘big guns’. 

We launched our hero product, Counter Clean, at the beginning of 2022 and haven’t looked back since. The game changing cleaner has been designed to clean all surfaces in the home whilst leaving behind the most incredible spa-like scent. 

We’ve since scaled up production at our Oxfordshire-based factory to help meet the demand for a planet-friendly cleaner that’s both effective and a pleasure to use. 

We’re a growing family business with Charlie and Jack at the helm whilst Purdy and Charlotte work in the ‘lab’ with Dr Anna to develop new products that transform the way the world thinks about cleaning - from a chore to a pleasure!