A Chemical-Free
Cleaning Revolution

Two years ago, a horticulturist and an NHS nurse, Charlotte Figg and Purdy Rubin, acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use on our skin & around our homes.

Our Story
Written by Camilla Pelly

As we approach Valentine’s Day and 'Spring Cleaning' season, we have discovered that the majority of Brits would appreciate a cleaning-related gift (even if they hadn’t asked for one). Gifts that would be most appreciated include a washing machine (62%) or vacuum cleaner (60%), whilst only 9% of all adults in the survey (conducted by Opinium) would be insulted by a cleaning-related gift. 

Over 50% of Brits said they would appreciate receiving an eco-cleaning gift box with refillable, naturally-scented cleaning products (like our Counter Clean eco-concentrates). This increased to 62% in the 18-34 category, reaffirming that environmental concern is particularly high in this age group (a recent study by GreenPrint found that 75% of Millennials are willing to pay more for an environmentally sustainable product).

Interestingly, the 18-34 year old category was actually most likely to appreciate any type of cleaning-related gift (57.9%); with the level of appreciation gradually decreasing amongst the older population (54.7% for 35-54 year olds and 52.7% amongst the 55+ age group). 

Respondents from Southampton are most likely to appreciate an eco cleaning gift set (63%), with Londoners and those living in Cardiff just behind (62% respectively). Southamptoners also came out on top for appreciating a dishwasher (67%) and vacuum cleaner (71%), suggesting people from this city are the most likely to appreciate a cleaning-related gift. 


On average, 19% of respondents would be insulted if they were gifted a hired cleaner for a deep clean, whereas a washing machine is considered the least ‘insulting’ gift to receive (only 6% would be offended if they were given this item). 

The preference for cleaning gifts may be due to the enjoyment Brits get from cleaning, with over two thirds (68%) saying they are happy cleaning the kitchen and 63% happy cleaning the bathroom. 


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