A Chemical-Free
Cleaning Revolution

Three years ago, best friends Charlotte Figg and Purdy Rubin acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use to clean our homes.

Our Story

A Chemical-Free
Cleaning Revolution

Three years ago, best friends Charlotte Figg and Purdy Rubin acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use to clean our homes.

Our Story
Written by Camilla Pelly

As we approach Valentine’s Day and 'Spring Cleaning' season, we have discovered that the majority of Brits would appreciate a cleaning-related gift (even if they hadn’t asked for one). Gifts that would be most appreciated include a washing machine (62%) or vacuum cleaner (60%), whilst only 9% of all adults in the survey (conducted by Opinium) would be insulted by a cleaning-related gift. 

Over 50% of Brits said they would appreciate receiving an eco-cleaning gift box with refillable, naturally-scented cleaning products (like our Counter Clean eco-concentrates). This increased to 62% in the 18-34 category, reaffirming that environmental concern is particularly high in this age group (a recent study by GreenPrint found that 75% of Millennials are willing to pay more for an environmentally sustainable product).

Interestingly, the 18-34 year old category was actually most likely to appreciate any type of cleaning-related gift (57.9%); with the level of appreciation gradually decreasing amongst the older population (54.7% for 35-54 year olds and 52.7% amongst the 55+ age group). 

Respondents from Southampton are most likely to appreciate an eco cleaning gift set (63%), with Londoners and those living in Cardiff just behind (62% respectively). Southamptoners also came out on top for appreciating a dishwasher (67%) and vacuum cleaner (71%), suggesting people from this city are the most likely to appreciate a cleaning-related gift. 

 

On average, 19% of respondents would be insulted if they were gifted a hired cleaner for a deep clean, whereas a washing machine is considered the least ‘insulting’ gift to receive (only 6% would be offended if they were given this item). 

The preference for cleaning gifts may be due to the enjoyment Brits get from cleaning, with over two thirds (68%) saying they are happy cleaning the kitchen and 63% happy cleaning the bathroom. 

 



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