A Chemical-Free
Cleaning Revolution

Two years ago, a horticulturist and an NHS nurse, Charlotte Figg and Purdy Rubin, acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use on our skin & around our homes.

Our Story
Written by Staff Account

When asked whether we stuck to last year’s New Year’s resolutions, the answer for 80% of us is usually a resounding no. This can leave us feeling a little deflated as though we’ve somehow failed (which of course isn’t true!), but this year we’re trying something a little different and setting intentions for 2023. 

Intentions are meant to be stress-free and fulfilling, with no negative associations with ‘failing’. They’re simple statements that you intend to live by that reflect your core values, as opposed to resolutions which tend to be more outcome-based (e.g. to start meditating or stop snoozing your alarm!). 

When setting new year intentions, it’s best to start by looking at what it is you really value. For example, if health and fitness is high on your priority list for the year, try setting an intention of living an active lifestyle instead of committing to going to the gym three times a week. Allowing for more flexibility within your goals means you’re much more likely to stick to them throughout the year! 

At Purdy & Figg, we’ve set the following intentions for 2023 that we feel align with our values as a company. 

Be transparent and honest 

No hiding behind fancy words or phrases - you’ll always find our ingredients listed on our packaging so you can have full confidence in the products you’re spraying around your home. We plan to continue this transparency into the new year, prioritising honest and open communication with our community. 

Show empathy and understanding 

We're always looking for ways to understand the the needs and wants of our customers better so that we can provide a better product and service. We truly value our customers feedback, whether positive or constructive!

Aim to inspire & educate 

Those of you who follow us on social media will know that we are always testing new natural and sustainable tips and tricks that we love to share with our community. 

(Check out our Instagram or TikTok for regular natural cleaning & sustainable lifestyle tips!) 


We look forward to ringing in the new year and bringing you lots of exciting new Counter Clean scents in 2023 - like our NEW Winter Scent coming soon... Sign up for VIP early access below!  





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