We sat down with Margaret Karlinski, internationally respected as one of the UK’s leading clinical aromatherapists and teachers and a consultant to Purdy & Figg, to discuss all things scent, why they’re so important and why Purdy and Figg focus so heavily on them.

Why does scent matter?
We often don’t realise just how powerful a sense that smell is. Margaret explains that it shapes our emotions, memories, and even instincts. From birth, scent helps us navigate the world—rewarding, warning, and anchoring our experiences. Those early years are especially important, which is why certain smells can instantly take us back to childhood or spark deep emotions.

Despite this, most of us struggle to describe scent beyond liking or disliking it. Margaret suggests paying closer attention—does a scent lift your mood with zesty citrus? Ground you with earthy vetiver? Soothe you with soft florals? The more we notice, the richer our experience of the world becomes.

What makes Purdy & Figg special?
For us, scent isn’t an afterthought—it’s at the heart of everything we make. Each of our bestseller blends combine hundreds of natural compounds in each essential oil, carefully balanced to create something unique. Unlike synthetic counter sprays that feel one-dimensional, our fragrances evolve as you use them, revealing new layers over time.

How can you get more from scent?
To make the most of your Purdy & Figg scent refills, Margaret suggests slowing down and really noticing the fragrance as you clean. How does it change? How does it make you feel—energised, comforted, relaxed?

Try using your scents in different rooms and on different surfaces. Ventilation, materials, and even personal differences like age and gender can influence how a fragrance unfolds so it really is different for each person and home. Cleaning isn’t just about making things look good—it’s a chance to engage your senses and create little moments of joy.