A Chemical-Free
Cleaning Revolution

Two years ago, a horticulturist and an NHS nurse, Charlotte Figg and Purdy Rubin, acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use on our skin & around our homes.

Our Story
Written by Allie Williams

Bicarbonate of soda is extremely versatile and at Purdy & Figg, it is our number one hero ingredient for all things natural cleaning.

In 3500 BC, the Ancient Egyptians used sodium carbonate for everything from soap products, to assisting in drying and preserving their mummies, to oral care, and in antiseptics and as an insecticide.

Bicarb is edible, biodegradable, non-toxic, preservative-free, water soluble, odourless, an antacid, and has anti-limescale properties. It can be used as a mild abrasive, scouring agent and deodoriser to dissolve dirt, tackle odours and cut through grime. 

The cleaning properties can come from its fizzing action when it comes into contact with an acid product such as vinegar and lemons and releases carbon dioxide. 




Use on its own as an Antibacterial
Bicarbonate of soda is ineffective against most bacteria including salmonella E.coli and staphylococcus.

Use on Aluminium
Use caution when applying bicarb to aluminium cookware, and avoid if possible. Allowing bicarb to sit on the surface for too long can cause it to oxidise and change colour.  

Expect a Miracle Fix
As with all natural cleaning, bicarbonate works best as a little and often treatment. regular use will leave your home sparkling clean and chemical free. 



Use it to Deodorise 
Bicarb is famous for its deodorising properties - there's a reason people say to put it in smelly shoes! Put a small bowl of bicarb with a few drops of lemon essential oil in a clean fridge to remove any lingering smells. 

Use As a Gentle Cleaner To Wipe Things Down
Bicarb is a gentle abrasive, which means it breaks down molecules, cuts through grime and removes dirt. Make bicarb paste or solution with a small amount of water. Apply to a wet cloth and use to wipe down fridge interior, sinks or bin. 

Clear Your Drains
Use 3 tbsp bicarb, a cup of boiling water and then a cup of vinegar to clear/clean a kitchen drain. 

To Remove Mold on Hard to Reach Areas (Such as Grout)
Make a paste with washing up liquid and bicarb. Use an old toothbrush to apply, using the bristles to work into nooks and crannies. Leave for half an hour, and then wipe clean.

Clean Dirty Rugs and Carpets
Sprinkle baking soda on your carpet, wait at least 15 minutes then sweep as much of it as you can and vacuum as normal. For best results, leave to settle overnight. Your carpet or rug should look brighter and smell better. 



Learn More


Add €40,00 to unlock FREE SHIPPING!

Your cart is empty

Add your favourite items to your cart

Counter Clean Starter Kit
Christmas Variety Kit
Bathroom Bliss Starter Kit
Christmas Refill Booster Pack
The Complete Starter Kit