LOG INOur co-founders, Purdy and Charlotte, started making natural cleaning products in an empty garage in North West London 6 years ago. They made them for themselves, to reduce the amount of chemicals they were spraying in their homes, and the amount of single use plastic they were using. From there, they started hosting workshops for friends, teaching them how to detox their cleaning routines with products they could make at home. Overwhelmed with positive feedback, they quickly realised they were onto something and set out to create an effective, plant-based product that would change the way people feel about cleaning.
We’re very proud of our origin story and of being a female led brand and this International Women’s Day, we wanted to celebrate some other female founded brands in the UK, who are doing great things.
Our Hotlist of Brands
First up, Chloe Jonason, who’s responsible for sourcing and selling the most beautiful textiles in the east midlands, and even using them to reupholster old furniture, making the old into something new. We love slow textiles and the experience of taking something damaged and creating something beautiful, rather than buying new.
Check out her site here:
https://www.chloejonasoninteriors.com/
Similarly, Esther Knight set up Fanfare after years of working in the fashion industry and witnessing first hand the volume of waste produced, and the impact of the industry both on our planet, and on the people making the clothes. She decided to go it alone and create circular collections that are non-damaging to people and planet.
Look out for Esther’s collections in Liberty London, or shop below:
https://fanfarelabel.com/collections/all
Next, we’re over to our western isle, where family-run Mabli Knits is dishing out the most adorable children’s knitwear collections one can find. Inspired by the beautiful patterns of welsh tapestry blankets and constructed with the highest quality italian yarns, like us, at Mabli they know the importance of sourcing the very best ingredients.
For more slow fashion inspiration, take a look at their instagram:
https://www.instagram.com/mabliknits/
Onto something a little sweeter, Dee Omole set up her East London confectionary studio, Dee’s Basement, back in 2017 and has been shipping delicious goodies across the country ever since.
The most beautiful vintage style cakes, stunning chocolate covered Madeleines and a hireable dessert bar that could make you drool, check out her instagram below:
If you’re looking for the perfect tablescape to hold your dessert bar, look no further than Sophie Allport. Designing out of her country home in Lincolnshire, Sophie creates the most beautiful collections of British-country-cottage-style home pieces. Keep an eye on our socials and you might just spot a few of her pieces…
Or have a sneak peek here: https://www.instagram.com/sophie_allport/
Another of our homeware heroines, Matilda Goad has been killing it in the interiors game for years, with bold patterns, beautiful shapes and gorgeous colours, this limited collection can bring any space to life.
Matilda founded her brand after creating their simple, signature scalloped lampshade and never looked back. Head to their site to hear more (if you haven’t already!):
