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Two Women on a Mission

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Back in 2018, best friends Purdy Rubin and Charlotte Figg decided to create cleaning products they’d actually feel good using - both for themselves and for the planet.

Charlotte and Purdy smiling in their scent workshop

Fed up with harsh, chemical-laden cleaners in plastic bottles, they knew there had to be a better way.

They both believed in the power of natural cleaning and its benefits for health and home, so they started experimenting with formulas in their garage. That’s where they came up with their first product, a multi-surface cleaner infused with pure essential oils, Counter Clean.

Encouraged by Purdy’s two sons, Charlie and Jack, the duo teamed up with chemist Dr. Anna Slastanova to develop a full range of natural, beautifully-scented, refillable cleaning products that could take on the “big-name” chemical cleaners.

We officially launched our hero product, Counter Clean, in early 2022 - and haven’t looked back since. This game-changing cleaner was designed to tackle every surface in the home while leaving behind a spa-like, invigorating scent.

We’ve since expanded production at our London-based facility to keep up with the growing demand for a planet-friendly cleaner that’s as effective as it is enjoyable to use.

Today, we’re a growing family business with Charlie and Jack steering the ship while Purdy and Charlotte work in the lab with Dr. Anna to create new products that turn cleaning from a chore into a delight.