A Chemical-Free
Cleaning Revolution

Three years ago, best friends Charlotte Figg and Purdy Rubin acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use to clean our homes.

Our Story

A Chemical-Free
Cleaning Revolution

Three years ago, best friends Charlotte Figg and Purdy Rubin acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use to clean our homes.

Our Story
Written by Staff Account

We’re thrilled to announce that we’ve been named as the winners of the FEBE Growth 100, a list of Britain’s fastest-growing, founder-led private companies. We’ve appeared on a few lists in our time - shopping lists, mostly, and the odd birthday list - but this is our biggest one to date. That’s mostly thanks to the people who put us on those other lists in the first place, and we want to say a massive thank you to every one of you who has.

FEBE (For Entrepreneurs, By Entrepreneurs) was co-founded by John Maffioli and Charlotte Quince, to celebrate the people behind exciting businesses in the UK - and we’re extremely proud to be included among them. It’s not just about getting our name on ‘the list that celebrates the true spirit of entrepreneurialism’, as happy as that makes us. It also means we’re now members of a community of founders who support each other, share ideas, and collectively drive positive change, alongside heroes like TRIP, D. Louise and Rheal.

We’ve come a long way since our founders Purdy & Charlotte started experimenting with natural cleaning formulas in a garage. Purdy’s sons Charlie and Jack have taken the business to new heights as co-CEOs while Charlotte and Purdy focus on product innovation, and our sustainable, non-toxic, essential-oil-scented cleaners are now in over 300,000 homes in the UK. That means fewer toxins and plastic bottles knocking about, and more people enjoying an easier, more fragrant life. We can’t think of a better reason to keep growing, and we’re extremely grateful to everyone who’s come along for the ride so far. 

For the complete list of businesses on the FEBE Growth 100 2024, head to www.febe.com.

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