Few fragrances are more nostalgic and adored than the crisp, emerald-green aroma of freshly cut grass. Some studies say it’s the most loved scent in Britain. It defines the summer, a reminder of garden picnics, lazy Sundays, barefoot games on the lawn, and sun-soaked Wimbledon afternoons. That unmistakable scent? It’s not just a fleeting pleasure anymore. We’ve bottled it.
Welcome to Summer Lawn, our brand new, limited-edition scent, and your official invitation to bring the season indoors.
The Story Behind Summer Lawn
At Purdy & Figg, we treat scent with the same reverence as fine perfumers. To us, cleaning isn’t just about surfaces, it’s about the mood, the moment, the atmosphere. So when we decided to create a seasonal scent that would define summer, we didn’t settle for anything less than the smell of summer itself.
We searched high and low, and settled on the most iconic grass in Britain: the most famous tennis court of them all (you’ll have to supply the strawberries and cream yourself). Revered by champions, admired by millions, and immaculately cared for, this legendary lawn became the inspiration for Summer Lawn. We call it: Scent au Court.
Why Grass? Why Now?
Freshly cut grass is consistently ranked among the nation’s most loved scents. It’s a memory trigger, a natural energiser, and studies suggest it can even boost feelings of wellbeing. So why shouldn’t your home smell like the best part of British summer?
This isn’t just a fragrance, it’s an experience. A reminder of picnics with friends, garden parties in full bloom, strawberries and cream, and warm tennis afternoons. It’s the cleanest, greenest joy you’ve ever sprayed. All of that without the dreaded pollen for hayfever sufferers.
Limited Edition, Unlimited Summer
Summer Lawn is here, but not for long. This limited-edition scent is available while stocks last, and judging by initial responses, that may not be for long.
Whether you're refreshing the hallway, giving your kitchen a summer uplift, or transforming your bathroom into a Wimbledon box seat (sans strawberries), Summer Lawn is your one-way ticket to an indoor summer paradise.
