A Chemical-Free
Cleaning Revolution

Two years ago, a horticulturist and an NHS nurse, Charlotte Figg and Purdy Rubin, acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use on our skin & around our homes.

Our Story
Written by Stephen J

We have conducted an independent survey into the impact of cleaning on happiness ahead of Blue Monday - dubbed ‘the most depressing day of the year’.

There has long been an association between a clean home and better mental health, but Purdy & Figg has found that the act of cleaning can also have a direct impact on our happiness. Our survey suggests that over 9 in 10 adults agree that a clean home makes them happy, with women in particular feeling happier with a clean home (95%).

According to the survey conducted by Opinium, a clean kitchen is the room that makes people most happy - 68% enjoy the process of cleaning this room and 92% say having a clean kitchen makes them happy. This increases in those under the age of 34, 71% of whom commented that cleaning their kitchen makes them happy.

People from Brighton seem to find the most joy in having a clean home, with 100% of respondents saying a clean home makes them happy and 98% enjoying a clean kitchen. 

The research poll also found that Londoners are happier cleaning their bathroom than the rest of the country, with some 72% claiming to feel happy while doing so, whereas Welsh respondents prefer to clean their kitchens (75%). 

Purdy & Figg is transforming dull necessities into fabulous experiences by harnessing the power of essential oils; achieving a level of blending perfection that only perfumers aspire to. The brand has created a truly unique cleaning experience with its synergistic blends that elicit specific psychological and physiological effects. For example, Grapefruit and Sweet Orange essential oils, the stars of Purdy & Figg’s best selling Uplifting Citrus blend, are known for their natural mood-enhancing effects thanks to their main chemical component, d-limonene. Similarly, Rose Geranium, the core scent of the brand’s Balancing Floral blend is known for its comforting and balancing effects.

Purdy Rubin, Co-Founder of Purdy & Figg comments: “we believe that scent is the most primitive sense and has the power to transform experiences and directly impact our emotions. The essential oils we use in our products have unique properties that work on both the physical body and mind, promoting a sense of wellbeing.”


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