A Chemical-Free
Cleaning Revolution

Two years ago, a horticulturist and an NHS nurse, Charlotte Figg and Purdy Rubin, acted on a shared passion: to reduce the number of toxic chemicals and single use plastic we use on our skin & around our homes.

Our Story
Written by Camilla Pelly

A common sight under the kitchen sink is hundreds of half-used cleaning products gathering dust, sound familiar? Purdy & Figg's bestselling eco concentrate Counter Clean is here to help you declutter your cleaning cupboard, and these are just some of the added benefits of making the switch...


Simplify your routine 

With Counter Clean you don't have to worry about the overwhelming task of cleaning your home with countless different sprays, lotions and potions: one product can handle any surface or household cleaning task. The revolutionary cleaning solution can be used in all areas inside our homes - including showers and windows--to make them shine like new again.


Save Time 

Speed up your cleaning routine with one product for all purposes and by adopting our ‘little and often’ approach to cleaning, rather than a long and arduous blitz every now and then. You’ll find you have more time for the things that matter (like that extra 10 minutes in the bathtub!).


Reduce Plastic Waste 

By cutting down on the amount of different products, you’ll also be cutting down the amount of single-use plastic bottles. Plus, our refillable eco concentrate cleaning solution means you’ll never run out again! You could even keep a couple of your old redundant bottles and refill with your own homemade natural cleaning products - see our blog posts HERE for some recipe ideas!


Save Money

There’s no need to buy ten different cleaning products when one product will tackle all regular household tasks. Avoid wasting unnecessary, unfinished products and save money in the process!


Gain Space

By switching to Counter Clean, you’ll gain almost a whole extra cupboard of space in your kitchen - we’re sure you’ll agree this is absolute gold dust! 

Find out more about our bestselling Counter Clean HERE


Learn More


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Counter Clean Starter Kit
Christmas Variety Kit
Bathroom Bliss Starter Kit
Christmas Refill Booster Pack
The Complete Starter Kit