If you’ve ever doubted that natural cleaning products can cope with festive chaos, think again.
Across the UK, versatile natural cleaners are on the rise, with Brits hunting for quicker, more effortless ways to spruce up their homes without the faff.
And with Christmas fast approaching, savvy shoppers are searching for the ultimate shortcut to sidestep the merry mayhem of deep-cleaning season.
Last year, Emma - a mum of two from Manchester - was at breaking point.
From Christmas chaos to calm
Desperate for one safe and simple solution to make festive prep feel manageable, she stumbled across what turned out to be the ultimate £15 Christmas cleaning hack.
“I was exhausted by the prospect of cleaning my home even before I got my duster out,” she laughs. “I don’t really believe in shortcuts, but I did have faith in a Christmas miracle.”
And that’s exactly what she found.
“I stumbled across Purdy & Figg’s Counter Clean on Instagram, and it looked perfect. Natural formula, amazing fragrance and toxin-free for the kids? Tick, tick and tick.”
Like almost 400,000 happy members, Emma had discovered a whole new approach to cleaning: one simple spray with gorgeous seasonal fragrances for the perfect finishing touch.
“Getting my house ready for the holiday season was finally a pleasurable experience, and my guests absolutely loved the way my home smelled just like Christmas.“
The return of a cult classic
This year, Emma’s favourite festive scent is back by popular demand with every Purdy & Figg Starter Kit.
Packed with vibrant citrus and subtle spice, Frankincense & Myrrh is the brand's cult-classic blend that smells like Christmas in a bottle.
“I love a good home fragrance, especially in the winter. It just makes everything much more cosy and inviting. Frankincense & Myrrh was the cherry on the cake last year - or should I stay star on the tree?”
Frankincense & Myrrh has been brought back for another year after an incredibly successful run in 2024, where the scent sold out in just 48 hours.
“I was one of the lucky ones last year” Emma brags, “so this time I’ll be putting a reminder in my calendar to be first in line this year too.”
Festive cheer up and down the nation
Emma isn’t the only one. People in their thousands are jumping on the trend, and reviewers are noting just how well the spray cleans and how beautifully Frankincense & Myrrh smells, too.
“Every bottle smells amazing, not only does it smell wonderful, it does a great job," reviewed one happy customer on TrustPilot, "the Christmas scent is absolutely divine. It even cuts through greasy hob mess.”
“Frankincense & Myrrh was amazing - my friends couldn’t stop commenting on how gorgeous my home smelled”, adds another.
Your festive rescue package
Tempted to make the switch? Order a Purdy & Figg Starter Kit and you’ll have everything you need to transform the way you clean forever. Each kit includes a glass Bottle for Life, a premium microfibre cloth, three luxurious scents and a free Frankincense & Myrrh scent for just £15.
